Online dating for big people
Revenue for the online dating industry has now surpassed billion, according to market research firm IBIS World, a billion dollar increase from its 2014 analysis.That’s because for every 10 Americans, one of them has used an online dating site or a mobile dating app.
Data scientists at Match believe that even if people are not so specific about a person’s height, hair color, weight or race, they have a type of facial shape in mind when it comes to their ideal partner.
Match then uses advanced analytics to identify any discrepancies in what people actually do on the site compared to the information they provided in their questionnaire.
If discrepancies are found, the match making algorithms adjust results for compatible matches based on their behavior.
Each dating site or app has created their own set of algorithms to match users with potential partners.
Let’s take a closer look at some of the techniques used by three of the biggest players in the industry: Match first asks users to fill out a questionnaire consisting of 15 to 100 questions.
Match.com, for example, has estimated that it has harvested more than 70,000 gigabytes of customer data.