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The game had a few key improvements to gameplay that facilitated a quicker, easier play session for users.The graphics and more elegant experience, Farm Ville Coins and Farmville Cash currencies made the game a more linear and understandable progression than its predecessor.This occured with the transition from Mob Wars to Zynga’s Mafia Wars and would likely happen with the gardening/farming genre.In early 2009, Slashkey developed a game called “Farm Town”, where you grow a farm by sending and receiving gifts to other farmers, with the purpose of designing and maintaining a farm.
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Zynga’s Farmville, like many Facebook applications, borrows a lot from its predecessors.
That said, the game is a phenomenon that attracts players of all demographics, and keeps them engaged.
Working in the Social Games industry at the time, most analysts understood that this was something akin to the Atari before the NES – The game ideas were present, but a graphics overhaul would revolutionize the market.
Furthermore, Facebook applications have repeatedly demonstrated transience in their popularity, and are usually uprooted by an improved version of their basic game engine.Farmville has become the most popular Facebook application ever created.How and why did this one game rise to such popularity amongst a sea of competitors?There have also been the inevitable comparisons to Farm Town, which looks and plays nearly identically to Farm Ville.